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Alma Lasers’ Fractional Technology Restores Outdated Systems
With the introduction of their Pixel CO2 Omnifit handpiece, Alma Lasers (Buffalo Grove, Ill.) has granted new life to old carbon dioxide (CO2) lasers. Physicians can now dust off those antiquated CO2 lasers and begin performing today’s more popular fractional resurfacing procedures. “You simply need an adapter to attach the Pixel Omnifit handpiece,” explained Greg Keller, M.D., a facial plastic surgeon in private practice in Santa Barbara, Calif. and an associate clinical professor and co-director of the Facial Plastic Surgery Fellowship at UCLA (Los Angeles, Calif.).
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Massachusetts Legislative Initiative Could Radically Change Medical Spa Industry
After extensive research into their local medical spa segment, a Massachusetts task force has drafted a bill recommending training and super vision requirements for certain procedures. If passed this bill would also establish medical spa licensing and ownership rules to both new and existing practices in Massachusetts. This controversial proposal will soon be filed in the state’s House of Representatives and Senate. Not only would the bill impose significant requirements and regulations upon medical spas within Massachusetts, it could serve as a model for similar legislation in other states.
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Proven Recession Tactics Contribute to Increased Patient Flow
As we enter 2009, every aesthetic practice is asking one question: “How do we keep patients coming in for services?” The first task at hand is to keep all of the patients you presently have and then work on increasing that number. We surveyed our client base consisting of over 700 domestic and international aesthetic practices and have developed the following five strategic moves that will not only allow your practice to survive, but thrive in this economy. Naturally, some practices will need a more refined version of these tactics but everyone will benefit from a careful review of this list.
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Advisory Marketing Brief #1
Now is the time to set up a Monday morning weekly scheduled conference with your practice manager • It's time to reassure and your staff • Re-establish your in-office seminars • Train your staff on the tough time's Critical issues.
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Advisory Marketing Brief #2
Establish a practice Advisory Group for patients • This is not the time to enter the media advertising war • Better words for your staff to use during the recession.
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Advisory Marketing Brief #3
What's the future for the Cosmetic-enhancement industry? • Actions to take to stay in the game • What forms of advertising and promotion is now working as the best strategy for 2009? • Why is PUMC advocating video media on web sites? • Actions you can take to improve your Internet Video effectiveness.
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Advisory Marketing Brief #4
The following suggestions are strategies that will jump start your New Year.
Holiday Opportunity • Internet Versus Yellow Pages The benefits of Multiple Websites • Videos On-Line • E-Casts and Direct Mailing Tips • Fee Slashing – Don't do it!
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Silk'n Enhances In-Office Hair Removal
Silk'n from Home Skinovations (Yokneam, Israel) brings safe, effective hair reduction to the privacy of the home by harnessing a novel technology similar to intense pulsed light (IPL), in a small home-use device.
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Laser-Assisted Lipolysis Evolves Body Contouring Arena
Body contouring has progressed into a less aggressive treatment with minimal bruising, reduced recovery time and impressive results – including improvement in contour, smoothness and skin tightening – with the introduction of laser-assisted lipolysis.
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New Economy Requires Creative Marketing of Cosmetic Services
For a while it remained a whisper, now it's a low moan. The R-word can be heard coming from the mouths of a number of politicians, economists, newspapers and, yes, even cosmetic enhancement practitioners.
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VASER Hi Def Selectively Sculpts and Removes Fat
Males and females alike can now achieve a sculpted athletic appearance by removing both superficial and deep fat around muscle groups, thus enhancing the visibility of the underlying musculature.
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Syneron's elōs Technology Safely and Effectively
Treats Darker Skin Types
As the U.S. population becomes more diverse, the demand for aesthetic procedures from patients with darker skin types IV to VI will increase.
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Dermal Fillers Rejuvenate Aging Hands
Dermal fillers are known for their use in erasing facial lines and creases. However, recent consumer demand for hand rejuvenation treatments has physicians introducing fillers as an easy, non invasive way to reverse the signs of aging seen in hands.
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