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TAPA Webinar Schedule

Aesthetic Builder Webinar - Revitalize Your Aesthetic Business with Proven, Hands-on Marketing Tactics - March 18th, 2010

Speaker: Greg Stickley, Business Marketing Consultant.
Nationally recognized Aesthetic Builder Seminar Series is now available online. This 30-minute webinar covers the following topics:

• How to dominate your area with minimal marketing dollars
• How to become a skin education center
• Proven strategies for attracting new patients and clients
• Effective ways of increasing client retention
• Increasing retail take-home product sales and ancillary service sales (cross-selling & up-selling)
• Discover new trends in the industry and new technologies featured on national television.
• Q & A

Available for viewing for TAPA Members in the Webinar Archive

HydraFacial™ – Solution-based skin resurfacing treatments that generate immediate results and profits - November 11th, 2009

In today’s increasingly competitive aesthetic market, it is critical to keep your practice ahead of the competition with new technology that has proven results and high patient acceptance/satisfaction. Practitioners also need to always think about return on investment (ROI) when making business decisions. Please join Glenn H. Weissman, M.D. for this webinar that is designed to help practitioners understand (1) the clinical efficacy of the HydraFacial™ hydradermabrasion procedures, as well as (2) the effective strategies for building a profitable aesthetic practice and gaining better return on investment with the HydraFacial MD® system.

Objectives:
1. Explain the findings from scientific studies, including:
• How hydradermabrasion significantly increases skin thickness, fibroblast density and resident antioxidant levels.
• How its use with Intense Pulsed Light (IPL) gives better outcomes

2. Explain the effective strategies and tactics for building a profitable aesthetic practice in a slow economy by:
• Driving patients to the HydraFacial treatment
• Up-selling and cross-selling to ancillary treatments
• Keeping patients coming back with home-use skincare products

3. Explain the clinical and economic benefits of integrating home-use products into treatment regimen

4. Explain proven cost-effective patient marketing and promotion techniques


Available for viewing for TAPA Members in the Webinar Archive

Fractional Pixel CO2 and Erbium with Combination of Chemical Peels - October 14th, 2009

Don’t miss this opportunity to hear from renowned expert Peter Rullan, M.D. In this exclusive webinar session, Dr.Rullan discusses how to obtain better clinical results when treating wrinkles, photo-aging and acne scars by mixing pixelated ablative laser resurfacing with chemical peels. By combining Pixel fractional CO2 and erbium laser treatments with the CROSS method for scars, and TCA or modified phenol for wrinkles, see how you can get that “wow” effect that leads to a busy, self-referring cosmetic practice.

Webinar Topics:

• Fractional CO2 and erbium for resurfacing scars and wrinkles
• Review of treatment protocols
• Consultation: Who is the best candidate?
• Treatment plans
  
  

About the Speaker:

Peter Rullan, M.D. A Diplomate of the American Board of Cosmetic Surgery with special certification in Dermatologic Surgery, Dr. Rullan practices at The Dermatology Institute in Chula Vista, CA. His areas of special interests and training include the treatment of acne and psoriasis; chemical peels for acne scars, skin rejuvenation and pigmentation; and sclerotherapy of spider and varicose veins. Dr. Rullan is a filler Instructor for Allergan, Bioform and Artefill (Suneva).

Available for viewing for TAPA Members in the Webinar Archive

Fraxel re:store DUAL System - September 15th, 2009

Deliver superior results with greater comfort! 
Thermage and Fraxel, the most trusted names in skin tightening and skin resurfacing, deliver®
on their promise to offer the most innovative solutions to your practice. Introducing the new® Fraxel re:store® DUAL System.

Linda Knapp, RN, Solta Medical Clinical Specialist
In part two of our series, Linda Knapp, RN will discuss how the Fraxel re:store DUAL System is the first system with dual fiber laser technology which effectively targets specific superficial skin layers while increasing the procedure speed by 25%.

Available for viewing for TAPA Members in the Webinar Archive

Thermage CPT System - September 2nd, 2009

Deliver superior results with greater comfort!
Thermage and Fraxel, the most trusted names in skin tightening and skin resurfacing, deliver® on their promise to offer the most innovative solutions to your practice. Introducing the new® Thermage CPT™ System.

Shawn Carter, RN, Solta Medical Clinical Specialist
In part one of our series, Shawn Carter, RN will discuss how the Thermage CPT System offers consistently beautiful results with more comfort resulting in greater patient satisfaction.

Available for viewing for TAPA Members in the Webinar Archive

Measure the Pulse of Your Marketing Efforts - May 20th, 2009

You know you need to market, but how effective are you efforts? By measuring the impact of your efforts, you can refine and optimize your "marketing mix" to capture more customers and to make the most of your prospective customer.

Speaker: Cheryl Whitman is the founder and CEO of beautiful forever (Engelwood Cliffs, N.J.), a consulting firm specializing in business, marketing, age management and wellness. Ms. Whitman is the developer of the highly successful educational manual, The Aesthetic Medical Success System, a complete educational guide to building, managing and marketing your cosmetic practice or medical spa. She leads the industry in working with physicians and entrepreneurs to establish and grow their aesthetic medical business. Her aesthetic medical background spans over 30 years of consulting.

Available for viewing for TAPA Members in the Webinar Archive

TAPA Sponsor Webinar by Alma Lasers - May 20th, 2009

Soprano SHR Hair Removal Study
Virtually Painless Technology Results

Do you offer safe and effective hair removal for darker skin types? Are you frustrated with the pain associated with laser hair removal?

Don’t miss this unique opportunity to explore breakthrough technology and clinical data in a focused discussion on the latest pain-free hair removal research, led by clinical expert Martin Braun, M.D.

Dr. Braun will present comparative results of conventional diode laser hair removal versus low-energy diode laser hair removal. Repetitive heat stacking phenomenon challenges the theory of selective photothermolysis.

With the reliability of a diode, comfortable and safe laser hair removal is finally a reality – even for darker skin types.

Available for viewing for TAPA Members in the Webinar Archive

HydraFacial - Solution-based skin resurfacing treatments that generate
immediate results and profits - May 14th, 2009

By attending this webinar, you will learn:
1.	Findings from Dr. Bruce Freedman’s scientific studies on:
	•	How Hydrodermabrasion significantly increased:
		•	Skin thickness.
		•	Fibroblast density.
		•	Resident antioxidants levels.
	•	How its use with IPL (Intense Pulsed Light) gives better outcomes.
2.	How to build a profitable aesthetic practice with the HydraFacial MD®.
	•	Better Return on Investment (ROI).
		•	Increase cash flow & repeat patients
		•	Three-prong revenues: HydraFacial treatments, cross-selling of other services and take-home/retail product sales.
	•	Integrate take-home products into treatment regimen for better results & profits.
	•	Cost-effective patient marketing & promotion techniques.

Available for viewing for TAPA Members in the Webinar Archive

Understanding the Certified Aesthetic Consultant Program - April 2009

The Certified Aesthetic Consultant (CAC) program is a newly introduced comprehensive certification program designed to create successful and competent aesthetic practioners and office staff.

In this 30 minute webinar we will be explore the key components of the CAC program. You will learn what is required to gain your certification including how you gain credits from online and live courses. We will review the structure and objectives of a typical online module and discuss how to prepare for your certification exam.

Attendees of the webinar will receive a $200 discount towards their enrollment for the CAC program.

Available for viewing for TAPA Members in the Webinar Archive

The Power of Invertising - March 19th , 2009

The most effective method for growing your business is by focusing on your existing patient database.
By attending this webinar, you will learn the following:

1. Cross-Marketing techniques to enhance revenue from existing patients
2. Methodologies for patient retention
3. The best tactics for recruiting practice ambassadors
4. Effective outreach methods—via, web, phone and mail-- to your present database
5. How to track and monitor the results of your invertising efforts
   

All attendees who attend the webinar and complete a post-webinar evaluation will receive a copy of Dr. Tager’s book, The Art of Aesthetic Practice.
Available for viewing for TAPA Members in the Webinar Archive

Empowering Staff To Be Revenue Generators During Challenging Times - February 5th, 2009

How to Make Staff Better Sellers of Your Services;
Available for viewing for TAPA Members in the Webinar Archive

In Person Closing Techniques For Staff And Physicians - January 8th, 2009

This webinar addresses three key points that will enhance your approach to booking consultations and converting them into scheduled treatments and procedures.
Available for viewing for TAPA Members in the Webinar Archive

Phone Closing Techniques For Staff: The Dos and Don'ts - December 11th, 2008

This briefing will address five common reasons phone inquires are not closed by the staff and steps the physician-practice owner can take to solve this problem.
Available for viewing for TAPA Members in the Webinar Archive

Note: All webinars will be archived and available for TAPA members after live viewing.